Created by leading experts from Westminster University and experienced specialists from Skillbox
You will Launch your business in 3 months
You will start your own business after the main courses of the program
Supported by Business Tracker
Get support and advice to help you avoid mistakes
International Certificate
Get a dual certificate from Lerna and Westminster University
Exclusive program of Westminster University in collaboration with Lerna project Skillbox
Top experts and leading practitioners with international experience from Westminster University
A closed community of entrepreneurs, in which students can find like-minded people, employees or partners
Education according to European standards in combination with advanced technologies without leaving home
Westminster University awarded: Scopus Award 2023 and Brand of the Year 2023
International Westminster University in Tashkent cooperates with the University of Westminster in London and the British Council (IELTS) Pearson VUE, PSI Services LLC and organizes a number of professional and academic examinations in individual and corporate formats
Why you should choose this program:
The course program contains the latest information for 2024
Pre-registration for the first stream is currently underway, so the price has been reduced
You will receive a prestigious and sought-after certificate from a world-famous university
The course program is compiled according to international standards
You will receive useful connections in the community that will help with professional growth
3 steps that will help you to start a business
3 этапа, которые помогут при запуске бизнеса
Business plan for the year
Define the business concept Analyze the market, target audience, competitors. Form a unique selling proposition. Create a marketing strategy, financial model and budget, determine the team composition and key performance indicators.
1 / 3
Internal audit of the company and financial model
You will conduct an audit of the company’s finances based on your real project or educational case, and create a financial model.
2 / 3
Unit economics of business
You will create a draft of the unit economics of the project, taking into account the goals, selected promotion channels and analytics, and add it to the commercial offer.
3 / 3
Business plan for the year
Define the business concept Analyze the market, target audience, competitors. Form a unique selling proposition. Create a marketing strategy, financial model and budget, determine the team composition and key performance indicators.
Internal audit of the company and financial model
You will conduct an audit of the company’s finances based on your real project or educational case, and create a financial model.
Unit economics of business
You will create a draft of the unit economics of the project, taking into account the goals, selected promotion channels and analytics, and add it to the commercial offer.
We teach on our own educational platform
Access to courses forever
You choose your own training schedule and can watch video lectures at any time — you have access to courses and all updates forever
Practice on real business tasks
You will hone your knowledge on real tasks that exist in every business. For example, learn how to analyze competitors and the market
We organize workshops
We practice the theoretical knowledge we have acquired and analyze practical cases
Personal feedback
Mentors will check each practical task and promptly provide detailed feedback
Study program
1. Business Strategy
Market Analysis
Business Analysis
Trendwatching
Strategic goals
Risk Management
Prioritization and Planning
Business Metrics
Strategist’s Calendar
Budgeting
Strategy assembly and presentation
2. Business and Law
Starting business
Contractual Relationships
Labor Relationships
3. Finance for an entrepreneur
Types of reporting
Accounting for sales and expenses
Fund accounting and cash flow report (Cash Flow)
How to Check a Management Profit and Loss Statement (P&L)
How to draw up a balance sheet and determine the financial position
Taxes and interaction with the tax office
Tax management
Responsibility of an entrepreneur
Unit economics and sales funnels
Employee motivation
Financial model and break-even point
4. Marketing for Entrepreneurs
How to define marketing goals
Internet marketing data and Business Indicators
Unit Economics
Traffic channels and tools
Search Engine Optimization Tasks
Using Paid Traffic: Contextual Advertising
Using Paid Traffic: Targeting
Attracting via mailings
Attracting via social Networks
Web Analytics and Performance Evaluation. Internet Marketing Management
Double certificate from Westminster University and Lerna